FAQs about The Coach's Business Advantage™

• What exactly do I get with The Coach's Business Advantage™?
• There are several books available on coaching small business owners. How is the 8 Secrets' method different?
• What training will I get from 8 Secrets Group?
• I've never owned a small business with employees. Can I use The Coach's Business Advantage™?
• How much coaching experience do I need to use The Coach's Business Advantage™?
• I'm not now coaching small business clients. Why should I start?
• To use 8 Secrets' small business coaching method successfully, how large or small should the business be? How long should it have been in business?
• What is the Success Target™that 8 Secrets uses?
• Do I have to use all ten modules with a client?
• Do I have to use them in order?
• How long is the program for a business owner designed to take?
• How will Infinia help me as I work with business owners? What if my small business client comes up with a question that the materials don't directly address?
• How much does it cost to become licensed with 8 Secrets?
• Is there any certification?

Other questions? Write to us and we'll get right back to you!

What exactly do I get with The Coach's Business Advantage™?

The framework focuses on owners' immediate and long-term needs. It includes:

• A coaching manual with ten modules addressing the critical areas of business success
• Handout materials for clients
• Training on the materials and methods. The training is self-paced and is the equivalent of eight hours.
• Ongoing expert support and guidance

There are several books available on coaching small business owners. How is 8 Secrets' method different?

The method from 8 Secrets is unique for several reasons:

• It is comprehensive. The Success Target™ model covers all critical areas that small business owners need for success.
• It is coach-friendly. You coach your clients as you already do, and the tools from 8 Secrets help you make a bigger difference for your clients. The method is designed for coaches to integrate seamlessly and successfully into their coaching sessions.
• It is up-to-date. 8 Secrets will continue to grow and develop every aspect and keep you current.
• It works. From the very beginning, The Coach's Business Advantage™ was designed for coaches, and it has been tested with small business owners.

What training will I get from 8 Secrets Group?

You get the equivalent of eight hours of intensive training, delivered in self-paced session. You will receive the coaching materials and learn how to use them. When you finish the training, you'll be ready to effectively help business clients.

I've never owned a small business with employees. Can I use The Coach's Business Advantage™?

Yes. Infinia's coaching materials and the accompanying training will give you the basic business information you need to work successfully with small business owners on their business needs.

How much coaching experience do I need to use The Coach's Business Advantage™?

Ideally, you should have at least one of the following qualifications:

• A certificate from a coach training program, or
• More than one year of professional coaching experience, or
• More than one year of business consulting experience

Even without these qualifications, you will get a strong foundation for working with business owners.

I'm not now coaching small business clients. Why should I start?

The bottom line is this: Coaching owners of small to mid-sized businesses gives you access to more clients.

Business coaching is a fast-growing industry. In 2002, only 4% of small businesses regularly used coaches. By 2005, that number had jumped to 20%, and now the estimated percentage is 50%.

Small businesses are the backbone of the economy:>

• 99% of all independent enterprises in the country employ fewer than 500 people
• These small enterprises account for 52% of all U.S. workers
• 19.6 million Americans work for companies employing fewer than 20 people
• 18.4 million Americans work for firms with 20 to 99 workers

There is great potential for better client engagements if you have owners of small to mid-sized businesses among your clients.

To use Infinia's small business coaching method successfully, how large or small should the business be? How long should it have been in business?

The ideal client for The Coach's Business Advantage™ is an owner or key manager of a small business that:

• Has been in business for 2 or more years
• Has 10 - 50 employees
• Is financially healthy

The system can be used with businesses that are larger or newer, though some pieces will be less directly applicable or may need some customizing. We will help you make the system work with your clients.

What is the Success Target™ that 8 Secrets uses?

The Success Target™ is a graphic diagram of the eight aspects of business that every business owner needs to understand and develop for the business to be truly successful.

The Success Target™ is the heart of The Coach's Business Advantage™ supporting the assessments, content and current and future success of your clients.

Do I have to use all ten modules with a client?

No, you don't. Choose the modules that most directly fit the current needs of your client and the business. Later, as you continue working together, other modules may be used as needed.

Do I have to use them in order?

8 Secrets Group strongly recommends that you begin with the Introductory module for assessment purposes, but beyond that the modules can be used in any order to address the most pressing business needs your client wants to work on.

How long is the program for a business owner designed to take?

The program is designed to be conducted in ten 1-hour sessions, but one great benefit of The Coach's Business Advantage™ is its built-in flexibility to accommodate coach and client needs and schedules.

How will the experts at 8 Secrets Group help me as I work with business owners? What if my small business client comes up with a question that the materials don't directly address?

One benefit of The Coach's Business Advantage™ from 8 Secrets Group is ongoing coach access to small business experts on staff. We're here to help!

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How much does it cost to become licensed with 8 Secrets?

The one-time licensing fee is surprisingly affordable and a great investment in your future success. It's only $188.00.

Is there any certification?

You can become certified after you become licensed. Certification involves using The Coach's Business Advantage™ with a client and documenting the results using a form we provide you. Once the use is verified, we issue the certification and include you in our listings of certified, licensed coaches.

More questions? Write to us and we'll get right back to you!

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