8 Secrets Group
Speaker Information

The small business experts at 8 Secrets Group have severaly of talks on small business, and tailors the discussion to the audience.

Title: "Making it to Year 5"
Audience: Small business owners

Small business owners must wear many hats to stay in business. For years, we've seen 75% of all small businesses close within five years. What are the secrets the successful 25% know?

Based on the research that led to 8 Secrets, we explain to small business owners what those many hats are and what is involved. Successful owners know how to balanace all the hats, and you can learn in this presentation.

Title: "What you need to do to reach small business owners"
Audience: Those who do business with small business owners

Think you know how to sell to small business owners? Think again. Significant--and surprising--changes in the past few years have shifted how owners see themselves, what they need, and how they want it. If you're using the traditional selling model with this market, you're losing business.

We explain how critical demographic shifts had changed the shape of small business across America. We know which segments are growing--and the information will surprise you. From our research, we've discovered more effective ways for getting your message so you can really reach this market.

Title: "The Changing Face of Business in America"
Audience: Service organizations and community associations

Small business is the backbone of the American economy, yet most people simply don't know about the dramatic shifts that have occurred in this sector. The profile of the person starting a new business has changed, but the business world still operates as though everything is still the same. Not only the profile is changing, so is the motivation for starting a business. You'll be surprised at what we've found using data from the Census Bureau and the Bureau of Labor Statistics, in addition to our own interviews with small business owners.

In turn, these shifts in profile and motivation are affecting every community in the country, leading to profound changes that many community leaders don't understand because they're working with an outdated model.

When you know what's happening, you can plan how to work with it. The changing face of small business is changing our economy, and the power of small business is being felt everywhere.

Please contact Steve or Tom to discuss what you would like to accomplish at your meeting.