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Secret 1: Product and Operations
Make sure you know why your customers buy your products
Step 1
Define your product.
Step 2
Redefine your product as your customers set it.
Step 3
Communicate it with everyone.
Secret 2: People
A small gesture of appreciation goes further and is remembered longer than any punishment
Step 1
Determine who is important to the success of your business.
Step 2
Imagine ways to express your appreciation to each person.
Step 3
Write an action plan and follow it.
Secret 3: Sales
Customers are more likely to buy when they know and trust the person who owns the company
Step 1
Define your customers.
Step 2
Choose a strategy for each one.
Step 3
Do it!
Secret 4: Finance and Accounting
You can’t afford to lose money on any contract. Use your history of actual costs and times to predict future costs and times, and add a safety cushion.
Step 1
Add up your real costs
Step 2
Calculate how much people really cost
Step 3
Recheck your price--it is enough?
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Secret 5: Product Development
If you plan your own product’s demise, you can be the one who builds its replacement.
Step 1
Ask: What is happening in the market?
Step 2
Ask: Where are these changes going?
Step 3
Ask: How will your customers be affected?
Step 4
Ask: How can you “bridge the gap”?
Secret 6: Leadership
Leadership includes clearly communicating the final objective so the team can keep moving toward it.
Step 1
Create your vision and make it real
Step 2
Build your team of followers
Step 3
Prepare your message
Step 4
Deliver that message
Secret 7: Marketing
Marketing pulls potential customers into the sales funnel by getting their attention, often and consistently.
Step 1
Define your customers as they are now
Step 2
Define the customers you want to work with
Step 3
Identify and find those customers
Step 4
Go for those customers
Secret 8: Strategic Planning
Plan for the best and worst possible outcomes, and you’ll be ready for almost everything.
Step 1
Ask: What is happening in the external environments?
Step 2
Ask: What are the opportunities?
Step 3
Ask: How can I seize these opportunities?
Step 4
Ask: What's the best-case scenario?
Step 5
Ask: How can I protect myself from threats?
Step 6
Ask: What's the worst-case scenario?
Step 7
Now write the plan!
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only $79.00--just Click Here to start!
Want a free look? Click here for a free lesson you can complete in only ten minutes.